In July 2025, Google started rolling out a feature that lets someone searching for a local service ask Google's AI to call businesses on their behalf. The searcher taps "Have AI check pricing," answers a few questions about what they need, and Google's AI places the calls. About half an hour later they get a summary: who quoted what, who had availability, who never picked up. It's live across the US for every Search user now, with higher usage limits for paid Google AI subscr

Your Google Business Profile is probably the most valuable piece of marketing real estate your business owns. It is also one of the most neglected. When someone searches for what you do in your area, your Business Profile is often the first thing they see. Before your website. Before your ads. Before your reviews on any other platform. It's a first impression that most business owners set up once and never look at again. Here's how to tell if yours is working for you or again

The phrase "marketing audit" sounds like something that happens to large companies before they get acquired. A room full of consultants, a lot of spreadsheets, a bill that arrives in four figures before anyone has said anything useful. It doesn't have to be that way. A good marketing audit is simpler than it sounds. It's a structured, outside-in look at everything your business is doing to attract and retain customers: what's there, what's working, what's missing, and what's

There's a particular kind of exhaustion that comes from doing a lot of marketing and not being sure any of it is working. You're posting. You're running ads. You redid the website two years ago. You've got a Google Business Profile, a Facebook page, maybe an email list you mean to use more. On paper, you're doing the thing. In practice, the phone rings when it rings, and you're not entirely sure what's driving it. This is not a small business problem. It's a marketing clarity